Raise awareness about the conservation of Dalmatian pelicans (Pelecanus crispus) in Lake Skadar, on the border of Albania and Montenegro, by documenting biodiversity, threats and conservation activities in Lake Skadar, and by developing a communications tool with the aim of promoting the engagement of civil society in biodiversity conservation. A social media campaign will be organized and an extensive database of photos and a short documentary will be produced to promote the site and civil society activities in the area.